Dish Network’s application to the U.S. Patent & Trademark Office outlines a system that permits owners to embed an identification mark into the content’s code which will be stored and frequently updated employing a distributed ledger. Published by the Patent and Trademark Office Database Thursday, Dish says the proposal can better monitor and enforce ownership rights, alerting platforms to when content is employed without permission.
According to the filing, one among the most problems with online streaming is it’s become increasingly difficult to combat content piracy. There are just too many distribution platforms for content owners to effectively monitor. Although unauthorized content are often quickly taken down once identified, it’s usually been viewed many times by the time they’ve done so.
Dish Network’s anti-piracy system, which was originally filed in July 2018, would use blockchain to embed ownership data, owner’s name and get in touch with information, for instance , into content which will only be uploaded and updated by the owners themselves.
The idea is it provides distribution platforms with an incorruptible point of reference to make sure all published data is correctly authorized. also as acting as a way to more efficiently check copyright, the system also can help platforms enforce ownership rights and take action against publishers who have used content without permission.
It’s unclear whether Dish Network’s proposed anti-piracy system would work on its own blockchain or on a pre-existing platform.
The system allows uploaders to get content directly from the owners. A featured exchange facility means users pays owners in either fiat or cryptocurrencies, and reciprocally receive unique identity tokens, which authorizes them to use the content.
These identity tokens themselves are customisable to offer uploaders access for a limited time or the power to edit the content on certain platforms. Should the uploader not have the acceptable access rights, the system can automatically notify both them and therefore the owner that content is getting used without permission.
With quite 9.5 million subscribers across the country, Dish is one among the most important satellite television providers within the U.S. But it’s struggled to take care of subscribers as more people switch to online streaming. the corporate sustained net “cord-cutting” losses of 400,000 in H2 2019, marginally below the 2018 rate where quite 1,000,000 people cancelled their subscription.
In response, Dish has been quick to require action against online operators it says are using its content illegally. the corporate filed two separate lawsuits against two platforms early in 2018, accusing them of redistributing its paid-for content without permission and took action another in last August. the corporate also won a $90 million lawsuit against another online streaming service earlier in November 2018.
Other mainstream companies have also recognized blockchain’s potential for improving copyright enforcement. Chinese internet giant Baidu launched a photo-sharing platform that also uses tokens to verify ownership and permission in July 2018. The Korean conglomerate CJ revealed last year it had been also developing its own copyright management system for the music industry.